The Method to the Madness: What fragrances make the cut.
First of all, our apologies. We haven't posted anything in our blog for years. We are no writers, we are more of talkers, verbal story tellers. Those who have met us in our events, or farmer's markets could certainly attest to that. We won't promise to write more but we will certainly try. With this pandemic, we should have the time. Or not.
Now to answer the question above, believe it or not, it does go through a process. A method to the madness. We just don't put a fragrance into a candle and call it a day, (ok here's a jasmine scented candle!) it is our attempt to share our experiences about a particular person (our Flight Crew Series) a mood (Chandler's Reserve) or a destination (Layover Collection, Holiday Collection, Seasonals). Everything we sell has a significance to our lives as chandlers and flight attendants, all of our candles have a story to tell.
First we ask you, our consumers, and people that we meet each day, either in our events, our store, or even on the plane where we also work as flight attendants, What are you wearing? what kinds of aromas/fragrances does one like? If it's something that fits our brand, we develop it and test It out. But a fragrance has to be something that we feel passionate about. It is hard to sell something just for the sake of selling something. You as consumers see it, you feel it. It truly has to convey an emotion, a memory, a story.
Our Taipei candle was inspired by our visit to that city a few winters ago. Taipei is a bustling metropolis, a good mix of modern and traditional, a true big Asian city. A few hours drive outside of Taipei is Jiufen, the home of the floating lanterns. The moment we set foot in that place we were enchanted. It is said to have inspired the animation movie Spirited Away, and it looks just like it. The tea shops on the hill, the steep stairs that leads to temples. the market and its narrow cobblestone streets. A scenery that is sure to satisfy one's sense of sight.
The fragrant aroma of star anise that permeates from the eateries in the market, and the railroad tracks where they release the floating lanterns is the one that evokes a lot of memories of our visit to Taipei. Star anise, cardamom and incense mixed with the mountainous breeze transports us back to that spiritual high of being there. In short, a fragrance has to be an experience, has a story to tell and most importantly, yes it has to smell good. That is how it makes the cut.